How To Find your Niche

In this post, we’ll take a look at how you can Find your Niche and some of the ways you can research your topic of interest.

20 Tips on How To Find Your Niche

1 Consider your interests
It’s considerably easier to keep churning out great content if youíre genuinely interested in the niche that youíre writing about!

2 Interests don’t just mean hobbies
That doesnít just mean your hobbies you can write about your favourite sports team or even your career!

3 Think about your target demographic
The niche you pick will impact the kind of person who will read your content.

4 Consider fan sites
A fan site is a niche with a dedicated and passionate niche!

5 Think about the content
Is content for your niche going to be forthcoming? Is there lots of news? Will your articles be ëevergreení?

6 Try honing in on a specific demographic
Planning on entering into an overcrowded niche? Consider honing in on a specific audience ñ fitness for the over 50s for instance!

7 Try focussing on a specific sub-section of your niche
This might be running if youíre writing about fitness, or Apple if youíre writing about technology.

8 Check out the competition
See whatís already there to get an idea of whether that niche is potentially profitable.

9 Avoid saturated markets
This is the main problem with fitness or the make money niche. Use the suggestions weíve covered to avoid direct competition!

10 Think how your niche will affect your tone
Do you want a light hearted, conversational site? Or a serious, technical one?

11 Consider learning a new subject
If there is no niche you know inside out, consider learning one! You can write about it as you write, people love to see progress.

12 Find a route to market
A route to market is a direct way of contacting the fans of your particular niche. If you find a good route to market you can dominate even in a crowded field.

13 Think of your business model ahead of time
Know how you plan to make money before you go ahead, as your niche will greatly impact your plan!

14 Try combining niches
Another good strategy is to combine niches. How about combining fitness with an entrepreneurial lifestyle?

15 Is it clickable?
Take a look at other sites in your niche and ask whether they have lots of highly relevant ads showing up.

16 What can you sell?
Does your niche lend itself to products and eBooks you can potential sell or even create?

17 Browse PLR products
PLR is ëprivate label rightsí ñ products you can not only sell but own the rights to. Browse sites like ëClickBankí and ëCommissionJunctioní and you will see which niches have lots available.

18 Verify your idea
You can test that there is an audience there willing to pay by trying to sell a PLR product or an affiliate product right away.

19 Consider multiple niches
Thereís no reason you canít hedge your bets and be in more than one niche at once. Use a pen name though!

20 Be creative!
There are more than three niches! Be creative to find your groove and your blog will be much more fun to run and much more profitable.

Using Amazon for Your Niche Market Research

25 Tips for Using Amazon for Your Niche Market Research

When it comes to researching your market niche, there are a million places you can go to gather information and ideas. One of the least talked about tools is that behemoth of online shopping – amazon.com.

You can take advantage of amazon’s own success by just observing what they do. You can gather a tremendous amount of valuable market intelligence from the way they organize their site, the information they offer shoppers, and the content they crowdsource from their customers. 

In this post, we’re going to give you 25 tips for using amazon for market research and ideas. However, you’ll probably discover many other areas to mine for information as you start browsing.

We’ve separated the tips into several categories, but keep an open mind throughout your research since you’ll find multiple ideas you might want to hang onto for the future.

Narrow Down Your Niche

• Get Prepared

Hopefully you’re going to end up with lots of information to record and go back over as you start your research, so make sure you have somewhere to log it all that’s easy for you to understand.

• Start from Scratch

Take a look at Amazon’s ‘Bestsellers’ – this will give you the perfect starting point for what’s currently popular. See what stands out to you as a niche you’d like to go into.

• Dig a Little Deeper

If something in particular jumps out at you, take a look at the departments it’s listed under. From there, you can see what else is selling well in that particular market.

• Get Book-Smart

Once you’ve discovered a department that interests you, take a look at the book titles listed in that category. Book titles are meant to tell the reader exactly what the book is focused on, so it’s a quick and easy way to get the bigger picture.

• Sub-Categorize

Now you can start to look at the different niches that make up your department. Use the sub-category menu to the left of the page to look at smaller sections and make a note of the ones you like that have a reasonable amount of listings.

• Get Jotting

This is where note-taking comes in handy. Spend a little time browsing different categories, sub-categories and actual products, taking notes of anything that jumps out or inspires you along the way. You could even create a mind-map with branches for different niches.

Know Your Competitors

• Top Sellers

Take a look at what’s most popular in the niche markets that you’re interested in. If you choose to work in this niche, these products will be your direct competition so pay attention to what they’re selling and how they’re selling it.

• Get Inspired

On a lot of Amazon book entries, you can take a look at a preview. The Table of Contents in a competitor’s book can give you a great idea of the topics they cover… But remember that you’re looking for inspiration and not to plagiarize! 

• Do Your Due Diligence

It pays to be informed about your competitors and how they function so take a look at their website, social media accounts, and promotional materials. Make notes about what you think works for them, as well as what stands out as inefficient.

• Get in the Loop

A lot of companies focus quite a bit of attention on post-sale interaction with their customers. Purchase a product from your competitors to get an idea of their up-sell promotions and after-purchase care, as well as the quality of the product itself.

Look at What People Want

• Also Bought

Take a look at other purchased products associated with key products in your niche. You might find another section to your niche that you hadn’t even considered.

• The Wish List

If you have a good idea of people in your target market, you can look at their wish lists and see what they’re hoping to purchase. Pay attention to categories and subcategories as well as titles.

• Most Wished For

In the ‘More to Explore’ section to the right hand side of the category page, you’ll see a ‘Most Wished For’ section. This will tell you what people are considering the most across the board.

• Keywords and Phrases

You can translate the popular words and phrases used on amazon to your own content such as blog posts. Look again at category and sub-category names, as well as key phrases in descriptions.

• Reviews

Take a look at the reviews section of the best-selling products in your niche. The positive reviews will tell you where your competitors are going right… but perhaps more importantly, the negative ones will tell you where they’re going wrong. Make a note of points that come up often so you can go the extra mile with your own products.

Estimate Profitability

• Product Numbers

Look at how many listings are in your ideal niche category. If there are only a few, you might struggle to find the sales you need.

• Sub-Categories

If there only a couple of sub-categories in your niche, you may have dug a little too deep. Consider stepping back one or two paces.

• Recommended Products

If Amazon suggests a lot of cross-sells, up-sells, or combos with the products in your niche, that’s a great sign of growth potential.

• Sponsored Related Products

At the bottom of the product page, beneath the ‘Recommended Products’ section you’ll find the Sponsored related products. These products have been paid for to appear… that tells you their value to your competitors. 

• Repeat Purchases

Are the products in your niche one-off items? If so, consider the implications of that from a long-term perspective. You want to find a way to encourage customers to keep returning.

• Price Points

If the products in your niche are relatively expensive, it can suggest that they’re strictly one-off purchases… but can also hint towards the fact that your market may be willing to spend more if necessary.

Next Steps

• Lead Magnets

You might come across some products that work well in your niche, but only as a teaser. Use these ideas as inspiration for lead magnets to encourage people to purchase other things from you.

• Content

The same goes for content. In this instance, pay close attention to aesthetics. What type of imagery is associated with your niche? What about colors and fonts? You can use this information to your advantage when creating Ads and other promotional material too.

• Demographics

Use the information you find to build a profile of your ideal customer. This will help you created targeted Ads that you can direct to exactly who you want to see them.

• Hot New Releases

Pay attention to the ‘Hot New Releases’ section to the right of the listing pages in your niche. This way you’ll have an idea of what will be trending soon… and get ahead of the game!

How to Find Niches That Are On the Way ‘Up’

Many aspects of digital marketing can be compared with other money-making strategies – and most specifically this includes investing in stocks and shares.

You see, in many ways, choosing a keyword or a niche is a little like investing in stocks and shares. While many people won’t approach it this way and will instead focus on making money from the big and ‘steady’ niches, the big money tends to come from taking risks on lesser-known niches – just like the stock market.

Just as you can make a huge profit from betting on the right horse when trading, you can do the same with digital marketing by choosing a niche or subject matter that is currently quite small but also on the way ‘up’.

Examples of Niches That Exploded

What do we mean when we say a niche that’s going up? Basically, we mean any topic that is currently not that competitive but that is heading towards world domination.

So an example of this might be CrossFit. Not so long ago, this was an unheard-of activity that no one had much interest in. Now it’s the biggest trend in fitness by far and has a huge number of passionate fans. Websites that took a risk by focussing on CrossFit will right now being reaping the rewards big time. The same goes for writers who focussed on the Paleo diet. To a lesser extent you could say the same for those who took a bet on the Surface Pro line of hardware!

What niches might come to explode in future? It’s never possible to say for sure but things like Virtual Reality are likely to be big news going forward while the next fitness trend could well be ‘competitive fitness’.

How to Get it Right

Getting this right is part art, part science. Of course you can never be 100% sure that a niche will take off but you can certainly try keeping your ear to the ground to see where the buzz is being generated. And there’s nothing wrong with having multiple sites in different niches to ‘spread your bets’ (which is again is a little like creating a portfolio).

Want to get really advanced though? Then why not try to influence the next ‘big thing’ by making amazing content and generating buzz around it? Take something you truly love and then use your site to attract more people to a niche that used to be small!