Digital Rapport Ltd (trading as Sales Master Hub) | Last updated: March 2026
Digital Rapport Ltd (trading as Sales Master Hub) understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website and uses our platform, and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.
Please read this Privacy Policy carefully and ensure that you understand it. Your continued use of our website and platform constitutes your acceptance of this Privacy Policy.
1. Definitions and Interpretation
In this Policy the following terms shall have the following meanings:
| Term | Meaning |
|---|---|
| “Account” | An account required to access and/or use certain areas and features of Our Site or Platform. |
| “Cookie” | A small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in Part 14 below and in our separate Cookie Policy. |
| “Cookie Law” | The Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) as applicable in the UK. |
| “Our Site” | The website salesmasterhub.com and all associated subdomains. |
| “Platform” | The Sales Master Hub CRM and marketing platform accessible at go.salesmasterhub.com. |
| “We/Us/Our” | Digital Rapport Ltd, trading as Sales Master Hub. |
2. Information About Us
Our Site is owned and operated by Digital Rapport Ltd, trading as Sales Master Hub.
Registered in England & Wales: 07788584
Registered address: Viglen House Business Centre (Room 127), Alperton Ln, Wembley HA0 1HD
ICO Registration Number: ZA416088
Email: support@salesmasterhub.com
Website: salesmasterhub.com/contact
3. What Does This Policy Cover?
This Privacy Policy applies to your use of Our Site and Platform. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.
If you are a business customer using the Platform to store and manage your own contacts and customers, please also refer to our Data Processing Agreement, which sets out how we process personal data on your behalf in your capacity as a data controller.
4. What Is Personal Data?
Personal data is defined by the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier.
In simpler terms, personal data is any information about you that enables you to be identified. This covers obvious information such as your name and contact details, but also less obvious information such as identification numbers, electronic location data, IP addresses, and other online identifiers.
5. What Are Your Rights?
Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:
- The right to be informed about our collection and use of your personal data. This Privacy Policy tells you everything you need to know, but you can always contact us to find out more using the details in Part 15.
- The right to access the personal data we hold about you. Part 13 explains how to do this.
- The right to rectification — to have your personal data corrected if it is inaccurate or incomplete.
- The right to erasure (the “right to be forgotten”) — to ask us to delete or otherwise dispose of any personal data we hold about you.
- The right to restrict processing of your personal data.
- The right to object to us using your personal data for a particular purpose or purposes.
- The right to withdraw consent at any time where we rely on consent as our lawful basis for processing.
- The right to data portability — to receive a copy of personal data you have provided to us in a structured, commonly used, machine-readable format.
- Rights relating to automated decision-making and profiling. We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects.
For more information about our use of your personal data or exercising your rights, please contact us using the details in Part 15.
If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113. We would welcome the opportunity to resolve your concerns directly first — please contact us at support@salesmasterhub.com.
6. What Data Do We Collect and How?
Depending upon your use of Our Site and Platform, we may collect and hold the following personal data using the methods described:
| Data Collected | How We Collect It |
|---|---|
| Identity information (e.g. name, title) | Registration and sign-up forms |
| Contact information (e.g. email address, telephone number, postal address) | Registration forms, contact forms, free marketing audit requests |
| Business information (e.g. business name, job title, industry) | Registration forms, marketing audit intake forms |
| Payment information (e.g. billing address; card details are processed directly by our payment providers and not stored by us) | Checkout and billing processes via Stripe, PayPal or GoCardless |
| Profile information (e.g. preferences, login details, subscription history) | Account creation and platform usage |
| Technical information (e.g. IP address, browser type and version, operating system, pages visited, referral source) | Automatically via cookies and Google Analytics |
| Marketing preferences (e.g. whether you have opted in to marketing communications) | Sign-up forms, email preference centres |
| Communications data (e.g. emails, support tickets, chat messages sent to us) | Direct contact with our team |
7. How Do We Use Your Personal Data?
Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following table describes how we may use your personal data and our lawful basis for doing so:
| What We Do | What Data We Use | Lawful Basis |
|---|---|---|
| Registering you on Our Site and Platform | Name, email address, business details | Performance of a contract |
| Providing and managing your Account | Name, email address, login credentials | Performance of a contract |
| Processing payments and managing billing | Name, billing address, payment method (via third-party processor) | Performance of a contract |
| Providing customer support and responding to enquiries | Name, email, communications history | Performance of a contract / Legitimate interests |
| Delivering our free marketing audit service | Name, email, business information | Legitimate interests / Performance of a contract |
| Sending transactional emails (e.g. subscription confirmations, invoices, password resets) | Name, email address | Performance of a contract |
| Sending marketing emails, newsletters and promotional content | Name, email address, marketing preferences | Consent (you may opt out at any time) |
| Analysing usage of Our Site to improve performance and user experience | Technical/analytics data | Legitimate interests |
| Complying with legal obligations (e.g. fraud prevention, tax records) | Identity, contact and financial data | Legal obligation |
| Protecting our business and enforcing our Terms & Conditions | Identity, contact and usage data | Legitimate interests |
With your express consent, we may also contact you by email, telephone or SMS with information, news and offers on our products and services. You can opt out at any time by clicking the unsubscribe link in any marketing email, by contacting us at support@salesmasterhub.com, or by updating your preferences in your account.
We will not use your personal data for any purpose that is incompatible with the purpose for which it was originally collected without first notifying you and, where required, obtaining your consent.
8. How Long Do We Keep Your Personal Data?
We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will be kept for the following periods:
| Type of Data | Retention Period |
|---|---|
| Identity and contact information | For the duration of your subscription and for 6 years after termination (in line with statutory limitation periods) |
| Business information | For the duration of your subscription and for 6 years after termination |
| Payment and billing records | 7 years from the date of the transaction (HMRC requirement) |
| Account and profile data | For the duration of your subscription; deleted within 30 days of account closure upon request |
| Marketing preferences and consent records | Until you withdraw consent, plus 3 years as evidence of consent |
| Technical and analytics data | Up to 26 months (Google Analytics default retention) |
| Support and communications history | 3 years from the date of the last communication |
When your data is no longer required, it will be securely deleted or anonymised.
9. How and Where Do We Store or Transfer Your Personal Data?
Our Platform is provided through GoHighLevel Inc., a technology provider based in the United States. As a result, some of your personal data will be transferred to and processed in the United States, which is outside the United Kingdom.
We ensure that any such international transfers are protected by appropriate safeguards, including:
- The UK-US Data Bridge framework, where the US recipient is certified under this arrangement; and/or
- International Data Transfer Agreements (IDTAs) or the UK Addendum to EU Standard Contractual Clauses, which require the recipient to protect your data to standards equivalent to those in the UK.
Our key third-party infrastructure providers include GoHighLevel Inc. (platform), Twilio Inc. (SMS/voice), Mailgun Technologies Inc. (email delivery), and Amazon Web Services (cloud hosting). All are subject to appropriate data transfer safeguards.
We also take the following security measures to protect your personal data:
- Limiting access to your personal data to those with a legitimate need to know, who are subject to duties of confidentiality;
- Encryption of data in transit (SSL/TLS) and at rest;
- Documented procedures for dealing with data breaches, including notifying you and/or the ICO where legally required.
Please contact us at support@salesmasterhub.com for further information about the data transfer safeguards we use.
10. Do We Share Your Personal Data?
We will not share your personal data with third parties for their own marketing purposes without your express consent.
We may share your personal data in the following circumstances:
- With our platform and technology providers (listed in Part 9) who process data on our behalf strictly to provide our services to you. These providers are bound by data processing agreements and may not use your data for their own purposes.
- With payment processors (Stripe, PayPal, GoCardless) to process your payments securely. We do not store your full card details.
- With professional advisers (e.g. accountants, solicitors, insurers) where necessary and subject to appropriate confidentiality obligations.
- If we sell or transfer our business, your personal data may be transferred to the new owner, who will continue to use it in accordance with this Privacy Policy.
- If required by law — we may disclose your personal data if required to do so by a court order, legal obligation, or government authority.
If any personal data is shared with a third party, we will take steps to ensure it is handled safely, securely, and in accordance with your rights and our obligations.
11. How Can You Control Your Personal Data?
In addition to your rights under the Data Protection Legislation (set out in Part 5), you may:
- Opt out of marketing emails at any time by clicking the unsubscribe link in any email we send you, or by emailing support@salesmasterhub.com;
- Update your communication preferences within your account settings;
- Register with the Telephone Preference Service (TPS) at tpsonline.org.uk to opt out of unsolicited telephone marketing; and
- Register with the Mailing Preference Service (MPS) at mpsonline.org.uk to reduce unsolicited postal marketing.
12. Do We Use Your Data for Marketing?
We will only send you marketing communications by email or other channels where you have expressly opted in to receive them, or where we have a legitimate interest to do so under applicable law (for example, sending relevant service-related information to existing customers).
You may withdraw your marketing consent at any time. This will not affect the lawfulness of any processing carried out prior to your withdrawal.
We will never sell your personal data to third parties for their marketing purposes.
13. How Can You Access Your Personal Data?
If you wish to know what personal data we hold about you, you can make a Subject Access Request (SAR).
All subject access requests should be made in writing to:
Email: support@salesmasterhub.com
Post: Viglen House Business Centre (Room 127), Alperton Ln, Wembley HA0 1HD
There is no charge for a subject access request in normal circumstances. If your request is manifestly unfounded or excessive, we may charge a reasonable administrative fee.
We will respond to your request within one calendar month of receipt. In complex cases, we may extend this by a further two months, in which case we will notify you of the extension and the reasons for it.
14. How Do We Use Cookies?
Our Site uses cookies to facilitate and improve your experience and to analyse how our Site is used. We use both first-party cookies (placed directly by us) and third-party cookies (placed by service providers such as Google Analytics and Meta/Facebook).
When you first visit Our Site, you will be shown a cookie consent banner allowing you to accept, reject or manage your cookie preferences. Strictly necessary cookies do not require your consent as they are essential for the Site to function.
The following types of cookies are used on Our Site:
| Category | Examples | Purpose |
|---|---|---|
| Strictly Necessary | cookie_preferences, session cookies | Essential for the website to function; cannot be disabled |
| Performance / Analytics | _ga, _gid, _gat (Google Analytics) | Anonymous data on how visitors use our site; helps us improve |
| Marketing | _fbp, _fbc, fr (Meta/Facebook Pixel) | Tracking for advertising and campaign measurement |
| Functional | Thrive Leads, Thrive Comments cookies | Enhanced functionality such as form display frequency and comments |
For full details of all cookies used on Our Site, including names, durations and opt-out options, please see our Cookie Policy.
You can manage or withdraw your cookie consent at any time by clicking “Cookie Preferences” in the footer of our website, or by adjusting your browser settings.
15. How Do You Contact Us?
To contact us about anything to do with your personal data and data protection — including to make a subject access request, exercise any of your rights, or raise a concern — please use the following details:
Digital Rapport Ltd (Sales Master Hub)
Viglen House Business Centre (Room 127), Alperton Ln, Wembley HA0 1HD
Email: support@salesmasterhub.com
Contact form: salesmasterhub.com/contact
You also have the right to complain directly to the ICO at any time:
Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, SK9 5AF
Tel: 0303 123 1113
Website: ico.org.uk
16. Changes to This Privacy Policy
We may change this Privacy Policy from time to time. This may be necessary if the law changes, or if we change our business in a way that affects personal data protection.
Any changes will be posted on this page with an updated “last updated” date at the top. For significant changes, we will notify you by email or by a prominent notice on Our Site. We recommend you check this page regularly to keep up to date.